There are two sides to every ride

Free your mind & the bike will follow

Tao is the way, the road, the path..... a universal principle that underlies everything

When in balance, progress is natural, requiring no conscious effort

Out on the road your bike is in tune with the Tao

Straddling the thin white line, struggle gives way to effortless action, tension becomes flow

No yin without the yang

Garments with built in Karma

Wheel of Life believe in slow fashion & simplicity

We set out to create a limited range of cycling themed clothing that has a lighter footprint on our beautiful planet

T-Shirts are printed by a small company at their workshop in North Wales

All of our garments are created using organic cotton and water based Permaset inks, vegan certified & GMO free

We accept no compromise

Permaset inks contain no toxic chemicals and are also free from lead and other heavy metals. They do not contain ozone-depleting chemicals such as CFCs and HCFCs aromatic hydrocarbons or any volatile solvents. Using water-based inks means the screens can be cleaned with water rather than solvents. The water-based ink we use have passed the Oekotex Class 1 standard so they are safe to use on babies clothes

Let’s ride together