There are two sides to every ride

Free your mind & the bike will follow

The Tao is the way, the road, the path.....an enigmatic prcoess of transformation.

Cycling embodies its virtues of naturalness, simplicity & effortless action.

On the open road you straddle the thin white line. Balancing effort with desire. Each ride a journey, an internal struggle, your search for a more harmonious existence.

No yin without the yang

Garments with built in Karma

Wheel of Life believe in slow fashion.

We set out to create a limited range of cycling themed clothing that has a lighter footprint on our beautiful planet.

T-Shirts are printed by a small company at their workshop in North Wales

All of our garments are created using organic cotton and water based Permaset inks, vegan certified & GMO free.

We accept no compromise.

Permaset inks contain no toxic chemicals and are also free from lead and other heavy metals. They do not contain ozone-depleting chemicals such as CFCs and HCFCs aromatic hydrocarbons or any volatile solvents. Using water-based inks means the screens can be cleaned with water rather than solvents. The water-based ink we use have passed the Oekotex Class 1 standard so they are safe to use on babies clothes.

Let’s ride together